To be the premier steel producer in the MENA region, delivering long term stakeholder value through profitable growth.


• Focus on Results: We will allocate resources in the most efficient manner so as to achieve the best returns and increase               shareholder value.

High Ethical Standards: We will continue to deal with customers, partners, employees and authorities with the highest levels of     integrity and respect.

Continuous Improvement: We are dedicated to continually improving our performance by investing in responsible leadership,       keeping a clear focus on our objectives and responding to change.

Commitment to Quality: We will deliver the best quality products and services by focusing on exceeding customer expectations.